Zeek Elliott has launched a new talent management company and creative collective, Fruit of Labour, aimed at fostering a community of ethically-minded individuals. The company's mission is "By our fruits, we are known. We sow good to reap good," emphasizing the importance of hard work, ethical actions, and their positive outcomes.
Zeek began his career as an independent manager collaborating with artists such as Andy Mineo and Kings Kaleidoscope. He later worked at Red Light Management under General Manager Jonathan Azu. In 2019, Zeek left Red Light with Azu to assist in launching his company Culture Collective and, over six years, became its General Manager. During this time, he co-managed notable artists like Leon Thomas, Keyshia Cole, Anita Baker, Cory Henry, Luke James, Emily King, Michelle Williams and others. Zeek has also been instrumental in the label operations and creative direction of multiple Grammy-nominated projects by Cory Henry and Luke James, through a distribution deal with Virgin (formally InGrooves).
Zeek currently manages Gavin Magnus and Emily Brimlow.
