Ripple Effect is the culmination of three of Australia’s most influential management companies to date. Star-studded artist managers Adrian McGruther of su:ku:ya, Claire Collins of Bossy Music, and Greg Carey of Grow Yourself Up have assembled to create a new collective that leverages its shared resources and experience to provide world-class service to the industry’s freshest upcoming talent.

The managers unveiled their under-one-umbrella strategy in early September with the hopes of helping artists re-establish themselves after the few years in quarantine and the ongoing pandemic. Ripple Effect is built on collaboration and communication, ensuring that all three managers are in agreement about potential signees. With a newly combined roster, the management collective boasts a producer-writer division with acts like Jack Nigro and Pip Norman, as well comedy duo Shepmates, popular on TikTok for their sports commentary re-enactments.

A few days after the announcement, McGruther, Collins, and Carey christened their joint efforts with a Ripple Effect debut showcase at Bigsound, which included performances from their first signing ASHWARYA as well as Mia Wray, Stevan, and Mvlholland. The trifecta is poised to continue to bring one-of-a-kind service and dedication to its roster as it expands. A statement from the three reads “We believe in the power of partnerships: with our artists, with new managers and with each other.”