

Tay Iwar signs with Primary Talent
Tay Iwar signs with Primary Talent
February 10, 2025
by ROSTR
Tay Iwar signed with Dotun Bolaji of Primary Talent for touring.
Tay Iwar is managed by Divine Egbue/Honor Teideman, released by Believe & published by Warner Chappell Music.
Tay Iwar, born Austin Iornongu Iwar Jnr on June 9, 1997, in Lagos, Nigeria, is a trailblazing singer, songwriter, producer, and sound engineer known for his innovative fusion of R&B, Afrobeat, and Alté sounds. Raised between Lagos and Abuja, he began creating music at the age of 14 and gained early recognition with his debut mixtape Passport in 2014. Over the years, Tay has solidified his reputation as a pioneer in Nigeria’s Alté movement with critically acclaimed projects like Gemini (2019) and collaborations with global stars such as Wizkid, Burna Boy, and Dave. His contributions to Wizkid’s Made in Lagos (Deluxe Edition) earned him Grammy recognition, while his work on the Black Panther: Wakanda Forever soundtrack brought further acclaim. Known for his emotive lyricism and meticulous production, Tay continues to push creative boundaries with projects like his 2023 EP Summer Breeze, cementing his status as one of Africa’s most innovative musical talents.
Mentioned:
Tay Iwar, Dotun Bolaji, Primary Talent
👋 For the latest contact info and relationship info for artist managers, booking agents, record labels and music publishers sign up for a free ROSTR account.
More news from ROSTR
More news from ROSTR

New Industry Friday - Vol 56
Nov 21, 2025
Vol 56 - Look in the inbox, and I'm like 'so hot, so smart, so witty'
This week's NMF analysis covers Tate McRae, The Kid LAROI, CA7RIEL & Paco Amoroso, Labrinth, Tobias Jesso Jr., The Hellp, Kevin Jonas, Ne-Yo, Kesha & more.
The week’s news, moves, trends, and tea. Every Friday. Subscribe here.


Amy Greig joins One Fiinix Live
Nov 21, 2025
Booking agent Amy Greig has joined One Fiinix Live.
Amy's Roster (Snapshot): anamē, Benjamin Francis Leftwich, Felix Raphael


hard life sign with Real Life Management
Nov 21, 2025
hard life signed with Jamie Osman of Real Life Management.
hard life are released by Island Records/Island Records UK, booked by Wasserman Music & published by Universal Music Publishing Group.
hard life sign with Real Life Management
... see more

KLAY Vision Secures AI Licensing Agreements with All Three Majors
Nov 21, 2025
KLAY Vision signs AI licensing agreements with all three majors, setting industry-wide terms for its licensed, AI-driven music experience launching in the coming months.
Click here for the full story on New Industry Focus.


Goth Babe signs with CAA
Nov 21, 2025
Goth Babe signed with Bobby Cory & Kate Arenson of CAA for touring.
Goth Babe is managed by OOO HQ.
Goth Babe signs with CAA
... see more

Saves The Day sign with X-Ray Touring & Wasserman Music
Nov 21, 2025
Saves The Day sign with Shaun Faulkner of X-Ray Touring (EU) & Alex Christie & Jake Zimmerman of Wasserman Music for touring (WW (ex-EU/MIDDLE EAST)).
Saves The Day are managed by Culture Wave/Red Light Management & released by Equal Vision Records.
Saves The Day sign with X-Ray Touring & Wasserman Music
... see more

New Tours Added: Week 47
Nov 20, 2025
41 new (or extended) tours in the Tour Directory, including "Weird Al" Yankovic, Lily Allen, Alex Warren, Reneé Rapp, Mötley Crüe & more

WMG and Udio Partner on New Licensed AI Music Creation Service
Nov 20, 2025
WMG and Udio team up on a licensed AI music creation service, ending their copyright litigation.
Click here for the full story on New Industry Focus.

The Leaving signs with Futures Music Group & Avenue A Records
Nov 20, 2025
The Leaving, the new solo project of Martin Doherty of CHVRCHES, has signed with Futures Music Group & Avenue A Records.
The Leaving is managed by Lunatic Entertainment.
The Leaving signs with Futures Music Group & Avenue A Records
... see more


Clinton Kane signs with PMM
Nov 20, 2025
Clinton Kane signed with Pat Magnarella of PMM for management.
Clinton Kane is released by Columbia Records, booked by WME & published by Unrestricted/Payday Music Publishing.
Clinton Kane signs with PMM
... see more


Hottest Tours: Week 47
Nov 20, 2025
New tour announcements from Waxahatchee & MJ Lenderman, Father John Misty, Perfume Genius, INJI, Deftones
Presented by Please & Thank You

Independent Touring Agency Stage Left Global Launches
Nov 20, 2025
Agent Andrew Friedman has launched Stage Left Global, a new independent international touring agency that aims to give independent artists creative control and access to global opportunities.
Click here for the full story on New Industry Focus.


Chance Emerson signs with 1916 Enterprises
Nov 20, 2025
Chance Emerson signed with 1916 Enterprises for publishing.
Chance Emerson is managed by Cherrytree Music & booked by Wasserman Music.
Chance Emerson signs with 1916 Enterprises
... see more


TOKiMONSTA signs with Payday Music Publishing
Nov 20, 2025
TOKiMONSTA signed with Payday Music Publishing.
TOKiMONSTA is managed by 2+2 Management, released by Young Art Records & booked by WME.
TOKiMONSTA signs with Payday Music Publishing
... see more

New Industry Friday - Vol 56
Nov 21, 2025
Vol 56 - Look in the inbox, and I'm like 'so hot, so smart, so witty'
This week's NMF analysis covers Tate McRae, The Kid LAROI, CA7RIEL & Paco Amoroso, Labrinth, Tobias Jesso Jr., The Hellp, Kevin Jonas, Ne-Yo, Kesha & more.
The week’s news, moves, trends, and tea. Every Friday. Subscribe here.


Amy Greig joins One Fiinix Live
Nov 21, 2025
Booking agent Amy Greig has joined One Fiinix Live.
Amy's Roster (Snapshot): anamē, Benjamin Francis Leftwich, Felix Raphael


hard life sign with Real Life Management
Nov 21, 2025
hard life signed with Jamie Osman of Real Life Management.
hard life are released by Island Records/Island Records UK, booked by Wasserman Music & published by Universal Music Publishing Group.
hard life sign with Real Life Management
... see more

KLAY Vision Secures AI Licensing Agreements with All Three Majors
Nov 21, 2025
KLAY Vision signs AI licensing agreements with all three majors, setting industry-wide terms for its licensed, AI-driven music experience launching in the coming months.
Click here for the full story on New Industry Focus.


Goth Babe signs with CAA
Nov 21, 2025
Goth Babe signed with Bobby Cory & Kate Arenson of CAA for touring.
Goth Babe is managed by OOO HQ.
Goth Babe signs with CAA
... see more

Saves The Day sign with X-Ray Touring & Wasserman Music
Nov 21, 2025
Saves The Day sign with Shaun Faulkner of X-Ray Touring (EU) & Alex Christie & Jake Zimmerman of Wasserman Music for touring (WW (ex-EU/MIDDLE EAST)).
Saves The Day are managed by Culture Wave/Red Light Management & released by Equal Vision Records.
Saves The Day sign with X-Ray Touring & Wasserman Music
... see more

New Tours Added: Week 47
Nov 20, 2025
41 new (or extended) tours in the Tour Directory, including "Weird Al" Yankovic, Lily Allen, Alex Warren, Reneé Rapp, Mötley Crüe & more

WMG and Udio Partner on New Licensed AI Music Creation Service
Nov 20, 2025
WMG and Udio team up on a licensed AI music creation service, ending their copyright litigation.
Click here for the full story on New Industry Focus.

The Leaving signs with Futures Music Group & Avenue A Records
Nov 20, 2025
The Leaving, the new solo project of Martin Doherty of CHVRCHES, has signed with Futures Music Group & Avenue A Records.
The Leaving is managed by Lunatic Entertainment.
The Leaving signs with Futures Music Group & Avenue A Records
... see more


Clinton Kane signs with PMM
Nov 20, 2025
Clinton Kane signed with Pat Magnarella of PMM for management.
Clinton Kane is released by Columbia Records, booked by WME & published by Unrestricted/Payday Music Publishing.
Clinton Kane signs with PMM
... see more


Hottest Tours: Week 47
Nov 20, 2025
New tour announcements from Waxahatchee & MJ Lenderman, Father John Misty, Perfume Genius, INJI, Deftones
Presented by Please & Thank You

Independent Touring Agency Stage Left Global Launches
Nov 20, 2025
Agent Andrew Friedman has launched Stage Left Global, a new independent international touring agency that aims to give independent artists creative control and access to global opportunities.
Click here for the full story on New Industry Focus.


Chance Emerson signs with 1916 Enterprises
Nov 20, 2025
Chance Emerson signed with 1916 Enterprises for publishing.
Chance Emerson is managed by Cherrytree Music & booked by Wasserman Music.
Chance Emerson signs with 1916 Enterprises
... see more


TOKiMONSTA signs with Payday Music Publishing
Nov 20, 2025
TOKiMONSTA signed with Payday Music Publishing.
TOKiMONSTA is managed by 2+2 Management, released by Young Art Records & booked by WME.
TOKiMONSTA signs with Payday Music Publishing
... see more


Amy Greig joins One Fiinix Live
Nov 21, 2025
Booking agent Amy Greig has joined One Fiinix Live.
Amy's Roster (Snapshot): anamē, Benjamin Francis Leftwich, Felix Raphael


hard life sign with Real Life Management
Nov 21, 2025
hard life signed with Jamie Osman of Real Life Management.
hard life are released by Island Records/Island Records UK, booked by Wasserman Music & published by Universal Music Publishing Group.
hard life sign with Real Life Management
... see more

KLAY Vision Secures AI Licensing Agreements with All Three Majors
Nov 21, 2025
KLAY Vision signs AI licensing agreements with all three majors, setting industry-wide terms for its licensed, AI-driven music experience launching in the coming months.
Click here for the full story on New Industry Focus.


Goth Babe signs with CAA
Nov 21, 2025
Goth Babe signed with Bobby Cory & Kate Arenson of CAA for touring.
Goth Babe is managed by OOO HQ.
Goth Babe signs with CAA
... see more

Saves The Day sign with X-Ray Touring & Wasserman Music
Nov 21, 2025
Saves The Day sign with Shaun Faulkner of X-Ray Touring (EU) & Alex Christie & Jake Zimmerman of Wasserman Music for touring (WW (ex-EU/MIDDLE EAST)).
Saves The Day are managed by Culture Wave/Red Light Management & released by Equal Vision Records.
Saves The Day sign with X-Ray Touring & Wasserman Music
... see more
Trending on ROSTR
Who the industry is checking out
Signing Spotlight
Recent highlight signings
Discover
Custom lists built by the ROSTR team

Marni Wandner’s Guide to Building a Sustainable Career in the Music Industry

41 new tours in the Tour Directory

The deal playbook: tools I rely on for moving in music tech and law

Explore the '26 Primavera Sound Barcelona lineup

Brazil 101: A Guide to the Brazilian Music Market










































