Tay Iwar signs with Primary Talent
Tay Iwar signs with Primary Talent
February 10, 2025
by ROSTR
Tay Iwar signed with Dotun Bolaji of Primary Talent for touring.
Tay Iwar is managed by Divine Egbue/Honor Teideman, released by Believe & published by Warner Chappell Music.
Tay Iwar, born Austin Iornongu Iwar Jnr on June 9, 1997, in Lagos, Nigeria, is a trailblazing singer, songwriter, producer, and sound engineer known for his innovative fusion of R&B, Afrobeat, and Alté sounds. Raised between Lagos and Abuja, he began creating music at the age of 14 and gained early recognition with his debut mixtape Passport in 2014. Over the years, Tay has solidified his reputation as a pioneer in Nigeria’s Alté movement with critically acclaimed projects like Gemini (2019) and collaborations with global stars such as Wizkid, Burna Boy, and Dave. His contributions to Wizkid’s Made in Lagos (Deluxe Edition) earned him Grammy recognition, while his work on the Black Panther: Wakanda Forever soundtrack brought further acclaim. Known for his emotive lyricism and meticulous production, Tay continues to push creative boundaries with projects like his 2023 EP Summer Breeze, cementing his status as one of Africa’s most innovative musical talents.
Mentioned:
Tay Iwar, Dotun Bolaji, Primary Talent
👋 For the latest contact info and relationship info for artist managers, booking agents, record labels and music publishers sign up for a free ROSTR account.
More news from ROSTR
More news from ROSTR
New Industry Friday - Vol 32
May 30, 2025
Vol 32 - You ain' buyin' in? Just keep readin'
The 32nd edition of our weekly music newsletter, New Industry Friday, is out now. This week's edition covers T-Swift buying back her masters, a rising onslaught of elder abuse, the AMAs fiasco, some $15K headphones, NMF analysis & more.
The week’s news, moves, trends, and tea. Every Friday. Subscribe here.
Corduroy Artists Launches
May 30, 2025
Former YMU manager Chris Dempsey has launched new London-based management company Corduroy Artists alongside Emma Powell & Sophie Dorrington.
Roster at launch: Take That, Katherine Jenkins, Gary Barlow & more
Trey Songz signs with Heavy Rotation Booking & IAG
May 30, 2025
Trey Songz signed with Sia Aghaiepour of Heavy Rotation Booking & Alex Chaykin of IAG for touring.
Trey Songz is managed by KWL Management & released by Atlantic Records.
Trey Songz signs with Heavy Rotation Booking & IAG
... see more
Tessie Lammle joins Wasserman Music
May 29, 2025
Former UTA agent Tessie Lammle has joined Wasserman Music.
Tessie's roster currently includes Lilyisthatyou & Chase Shakur. ROSTR profiles will be updated soon.
Hottest Tours: Week 22
May 29, 2025
New tour announcements from Laufey, Aminé, Cuco, Ravyn Lenae, Whitney & more
Presented by Please & Thank You
Matt Stell signs with Endurance Music Group
May 29, 2025
Matt Stell signed with Endurance Music Group for records.
Matt Stell is managed by Rich MGMT, booked by WME & published by Endurance Music Group.
Matt Stell signs with Endurance Music Group
... see more
New Tours Added: Week 22
May 29, 2025
50 new (or extended) tours in the Tour Directory, including Shawn Mendes, Conan Gray, Grizzly Bear, Sigur Rós, Rob Thomas & more
Purple Disco Machine signs with Sony Music Publishing
May 29, 2025
Purple Disco Machine signed with Sony Music Publishing.
Purple Disco Machine is managed by Europa Music Management, released by Sony Music Entertainment & booked by CAA.
Purple Disco Machine signs with Sony Music Publishing
... see more
BLP KOSHER signs with broke
May 29, 2025
BLP KOSHER signed with broke for records.
BLP KOSHER is managed by Raz Projects & booked by Wasserman Music.
BLP KOSHER signs with broke
... see more
XXXTENTACION (Estate) signs with Good Luck Have Fun/Night
May 28, 2025
XXXTENTACION (Estate) signed with Dan Awad of Good Luck Have Fun/Night for management.
XXXTENTACION (Estate) is released by Columbia Records/EMPIRE/Virgin Music & booked by WME.
XXXTENTACION (Estate) signs with Good Luck Have Fun/Night
... see more
Hottest Signings: Week 22
May 28, 2025
This week's hottest signings including at Capitol, 33 & West, Samsara, SunPop, Polydor, Wasserman, Opposition & more
Arodes signs with WME
May 28, 2025
Arodes signed with Rico Pedraza & Stephanie LaFera of WME for touring (NA/SA).
Arodes is managed by algorhythms.
Arodes signs with WME
... see more
Cosette signs with SunPop & Boom.Records
May 28, 2025
Cosette signed with Hannan Mumtaz & Will Tenney of SunPop for management & Boom.Records.
Cosette signs with SunPop & Boom.Records
... see more
ONE OR EIGHT sign with Atlantic Records & Avex Music Group
May 28, 2025
ONE OR EIGHT signed with Atlantic Records & Avex Music Group for publishing.
ONE OR EIGHT are managed by S10 Entertainment.
ONE OR EIGHT sign with Atlantic Records & Avex Music Group
... see more
Ally Evenson signs with Hills Artists
May 28, 2025
Ally Evenson signed with Brenna Rindfuss of Hills Artists for management.
Ally Evenson is released by Assemble Sound.
Ally Evenson signs with Hills Artists
... see more
New Industry Friday - Vol 32
May 30, 2025
Vol 32 - You ain' buyin' in? Just keep readin'
The 32nd edition of our weekly music newsletter, New Industry Friday, is out now. This week's edition covers T-Swift buying back her masters, a rising onslaught of elder abuse, the AMAs fiasco, some $15K headphones, NMF analysis & more.
The week’s news, moves, trends, and tea. Every Friday. Subscribe here.
Corduroy Artists Launches
May 30, 2025
Former YMU manager Chris Dempsey has launched new London-based management company Corduroy Artists alongside Emma Powell & Sophie Dorrington.
Roster at launch: Take That, Katherine Jenkins, Gary Barlow & more
Trey Songz signs with Heavy Rotation Booking & IAG
May 30, 2025
Trey Songz signed with Sia Aghaiepour of Heavy Rotation Booking & Alex Chaykin of IAG for touring.
Trey Songz is managed by KWL Management & released by Atlantic Records.
Trey Songz signs with Heavy Rotation Booking & IAG
... see more
Tessie Lammle joins Wasserman Music
May 29, 2025
Former UTA agent Tessie Lammle has joined Wasserman Music.
Tessie's roster currently includes Lilyisthatyou & Chase Shakur. ROSTR profiles will be updated soon.
Hottest Tours: Week 22
May 29, 2025
New tour announcements from Laufey, Aminé, Cuco, Ravyn Lenae, Whitney & more
Presented by Please & Thank You
Matt Stell signs with Endurance Music Group
May 29, 2025
Matt Stell signed with Endurance Music Group for records.
Matt Stell is managed by Rich MGMT, booked by WME & published by Endurance Music Group.
Matt Stell signs with Endurance Music Group
... see more
New Tours Added: Week 22
May 29, 2025
50 new (or extended) tours in the Tour Directory, including Shawn Mendes, Conan Gray, Grizzly Bear, Sigur Rós, Rob Thomas & more
Purple Disco Machine signs with Sony Music Publishing
May 29, 2025
Purple Disco Machine signed with Sony Music Publishing.
Purple Disco Machine is managed by Europa Music Management, released by Sony Music Entertainment & booked by CAA.
Purple Disco Machine signs with Sony Music Publishing
... see more
BLP KOSHER signs with broke
May 29, 2025
BLP KOSHER signed with broke for records.
BLP KOSHER is managed by Raz Projects & booked by Wasserman Music.
BLP KOSHER signs with broke
... see more
XXXTENTACION (Estate) signs with Good Luck Have Fun/Night
May 28, 2025
XXXTENTACION (Estate) signed with Dan Awad of Good Luck Have Fun/Night for management.
XXXTENTACION (Estate) is released by Columbia Records/EMPIRE/Virgin Music & booked by WME.
XXXTENTACION (Estate) signs with Good Luck Have Fun/Night
... see more
Hottest Signings: Week 22
May 28, 2025
This week's hottest signings including at Capitol, 33 & West, Samsara, SunPop, Polydor, Wasserman, Opposition & more
Arodes signs with WME
May 28, 2025
Arodes signed with Rico Pedraza & Stephanie LaFera of WME for touring (NA/SA).
Arodes is managed by algorhythms.
Arodes signs with WME
... see more
Cosette signs with SunPop & Boom.Records
May 28, 2025
Cosette signed with Hannan Mumtaz & Will Tenney of SunPop for management & Boom.Records.
Cosette signs with SunPop & Boom.Records
... see more
ONE OR EIGHT sign with Atlantic Records & Avex Music Group
May 28, 2025
ONE OR EIGHT signed with Atlantic Records & Avex Music Group for publishing.
ONE OR EIGHT are managed by S10 Entertainment.
ONE OR EIGHT sign with Atlantic Records & Avex Music Group
... see more
Ally Evenson signs with Hills Artists
May 28, 2025
Ally Evenson signed with Brenna Rindfuss of Hills Artists for management.
Ally Evenson is released by Assemble Sound.
Ally Evenson signs with Hills Artists
... see more
Corduroy Artists Launches
May 30, 2025
Former YMU manager Chris Dempsey has launched new London-based management company Corduroy Artists alongside Emma Powell & Sophie Dorrington.
Roster at launch: Take That, Katherine Jenkins, Gary Barlow & more
Trey Songz signs with Heavy Rotation Booking & IAG
May 30, 2025
Trey Songz signed with Sia Aghaiepour of Heavy Rotation Booking & Alex Chaykin of IAG for touring.
Trey Songz is managed by KWL Management & released by Atlantic Records.
Trey Songz signs with Heavy Rotation Booking & IAG
... see more
Tessie Lammle joins Wasserman Music
May 29, 2025
Former UTA agent Tessie Lammle has joined Wasserman Music.
Tessie's roster currently includes Lilyisthatyou & Chase Shakur. ROSTR profiles will be updated soon.
Matt Stell signs with Endurance Music Group
May 29, 2025
Matt Stell signed with Endurance Music Group for records.
Matt Stell is managed by Rich MGMT, booked by WME & published by Endurance Music Group.
Matt Stell signs with Endurance Music Group
... see more
Purple Disco Machine signs with Sony Music Publishing
May 29, 2025
Purple Disco Machine signed with Sony Music Publishing.
Purple Disco Machine is managed by Europa Music Management, released by Sony Music Entertainment & booked by CAA.
Purple Disco Machine signs with Sony Music Publishing
... see more
From Our Partners
Paid Promotion
Trending on ROSTR
Who the industry is checking out
Signing Spotlight
Recent highlight signings
