Tay Iwar signs with Primary Talent

Tay Iwar signs with Primary Talent

February 10, 2025

by ROSTR

Tay Iwar signed with Dotun Bolaji of Primary Talent for touring.

Tay Iwar is managed by Divine Egbue/Honor Teideman, released by Believe & published by Warner Chappell Music.

Tay Iwar, born Austin Iornongu Iwar Jnr on June 9, 1997, in Lagos, Nigeria, is a trailblazing singer, songwriter, producer, and sound engineer known for his innovative fusion of R&B, Afrobeat, and Alté sounds. Raised between Lagos and Abuja, he began creating music at the age of 14 and gained early recognition with his debut mixtape Passport in 2014. Over the years, Tay has solidified his reputation as a pioneer in Nigeria’s Alté movement with critically acclaimed projects like Gemini (2019) and collaborations with global stars such as Wizkid, Burna Boy, and Dave. His contributions to Wizkid’s Made in Lagos (Deluxe Edition) earned him Grammy recognition, while his work on the Black Panther: Wakanda Forever soundtrack brought further acclaim. Known for his emotive lyricism and meticulous production, Tay continues to push creative boundaries with projects like his 2023 EP Summer Breeze, cementing his status as one of Africa’s most innovative musical talents.

Mentioned:

Tay Iwar, Dotun Bolaji, Primary Talent

👋 For the latest contact info and relationship info for artist managers, booking agents, record labels and music publishers sign up for a free ROSTR account.

More news from ROSTR

More news from ROSTR

Elderbrook signs with Red Light Management

Jan 5, 2026

Elderbrook signed with Luke Allen & Steve Satterthwaite of Red Light Management.

Elderbrook is booked by Wasserman Music/Primary Talent.

Elderbrook signs with Red Light Management

... see more

Drake Linked to Alleged Funding of Fake Spotify Streams

Jan 5, 2026

Drake is facing a class action lawsuit alleging ties to Stake and others in financing fake Spotify streams to artificially inflate his play counts.

Click here for the full story on New Industry Focus.

Tory Lanez signs with broke

Jan 5, 2026

Tory Lanez signed with broke for records.

Tory Lanez is managed by ScoreMore Mgmt, booked by HRB Agency & published by Universal Music Publishing Group.

Tory Lanez signs with broke

... see more

Mochakk signs with Payday Music Publishing

Jan 5, 2026

Mochakk signed with Payday Music Publishing.

Mochakk is managed by NEXT Management, released by Nervous Records & booked by Wasserman Music/WME/Nova Bookings.

Mochakk signs with Payday Music Publishing

... see more

Haute & Freddy sign with JET Management

Jan 2, 2026

Haute & Freddy signed with Eric Vogel & Elena Awbrey of JET Management.

Haute & Freddy are released by Atlantic Records & booked by Wasserman Music.

Haute & Freddy sign with JET Management

... see more

The Dresden Dolls sign with Red Light Management

Jan 2, 2026

The Dresden Dolls signed with Eric Mayers of Red Light Management.

The Dresden Dolls are booked by ROAM/High Road Touring.

The Dresden Dolls sign with Red Light Management

... see more

Former NewJeans Member Danielle Hit With $31M Lawsuit

Jan 2, 2026

Former NewJeans member Danielle Marsh faces a $31M lawsuit as Hybe subsidiary Ador takes legal action over a contract break.

Click here for the full story on New Industry Focus.

ROSTR - OOO 💻

Dec 24, 2025

2025 is almost a wrap. Since January we've shared >1K newsfeed posts covering all your biggest news – company launches, acquisitions, tour announcements, people moves & more than 7K signings 🤝.

The ROSTR team is taking some well deserved time off so we won't be updating the feed until the new year.

Thanks to all of you for scrolling, reading and clicking with us this year ❤️‍🔥.

Trending Companies on ROSTR: Week 52

Dec 23, 2025

This week's trending companies on ROSTR featuring Giant Artist Management, ATG Music, Timeline Management & more

Goldenvoice to Host New Music Festival in Santa Monica

Dec 23, 2025

Goldenvoice to host new annual music festival on the beach along the Santa Monica pier in fall of 2026.

Click here for the full story on New Industry Focus.

Trending People on ROSTR: Week 52

Dec 23, 2025

This week's trending people on ROSTR featuring Peter Ibsen, Meko 'Meek' Yohannes, Simonne Solitro & more

Wavves sign with Sentric Music Publishing

Dec 22, 2025

Wavves signed with Sentric Music Publishing.

Wavves are managed by FANG Workshop, released by Ghost Ramp & booked by Ground Control Touring/Pitch & Smith.

Wavves sign with Sentric Music Publishing

... see more

Anna’s Archive Scrapes Spotify, Creates Music “Preservation Archive”

Dec 22, 2025

Anna’s Archive scrapes Spotify to build a music “preservation archive,” archiving metadata for 256 million tracks and audio files for 86 million songs.

Click here for the full story on New Industry Focus.

Mau y Ricky sign with Why Club Records & Sony Music Entertainment Latin

Dec 22, 2025

Mau y Ricky signed with Neus Borrell of Why Club Records for management & Sony Music Entertainment Latin for records.

Mau y Ricky are released by Why Club Records & booked by Tevagustar Entertainment/OCESA Seitrack.

Mau y Ricky sign with Why Club Records & Sony Music Entertainment Latin

... see more

Chance the Rapper signs with Wasserman Music

Dec 22, 2025

Chance the Rapper signed with De'Mont Callender & Matt Elam of Wasserman Music for touring.

Chance the Rapper is managed by Colleen Mares.

Chance the Rapper signs with Wasserman Music

... see more

Elderbrook signs with Red Light Management

Jan 5, 2026

Elderbrook signed with Luke Allen & Steve Satterthwaite of Red Light Management.

Elderbrook is booked by Wasserman Music/Primary Talent.

Elderbrook signs with Red Light Management

... see more

Drake Linked to Alleged Funding of Fake Spotify Streams

Jan 5, 2026

Drake is facing a class action lawsuit alleging ties to Stake and others in financing fake Spotify streams to artificially inflate his play counts.

Click here for the full story on New Industry Focus.

Tory Lanez signs with broke

Jan 5, 2026

Tory Lanez signed with broke for records.

Tory Lanez is managed by ScoreMore Mgmt, booked by HRB Agency & published by Universal Music Publishing Group.

Tory Lanez signs with broke

... see more

Mochakk signs with Payday Music Publishing

Jan 5, 2026

Mochakk signed with Payday Music Publishing.

Mochakk is managed by NEXT Management, released by Nervous Records & booked by Wasserman Music/WME/Nova Bookings.

Mochakk signs with Payday Music Publishing

... see more

Haute & Freddy sign with JET Management

Jan 2, 2026

Haute & Freddy signed with Eric Vogel & Elena Awbrey of JET Management.

Haute & Freddy are released by Atlantic Records & booked by Wasserman Music.

Haute & Freddy sign with JET Management

... see more

The Dresden Dolls sign with Red Light Management

Jan 2, 2026

The Dresden Dolls signed with Eric Mayers of Red Light Management.

The Dresden Dolls are booked by ROAM/High Road Touring.

The Dresden Dolls sign with Red Light Management

... see more

Former NewJeans Member Danielle Hit With $31M Lawsuit

Jan 2, 2026

Former NewJeans member Danielle Marsh faces a $31M lawsuit as Hybe subsidiary Ador takes legal action over a contract break.

Click here for the full story on New Industry Focus.

ROSTR - OOO 💻

Dec 24, 2025

2025 is almost a wrap. Since January we've shared >1K newsfeed posts covering all your biggest news – company launches, acquisitions, tour announcements, people moves & more than 7K signings 🤝.

The ROSTR team is taking some well deserved time off so we won't be updating the feed until the new year.

Thanks to all of you for scrolling, reading and clicking with us this year ❤️‍🔥.

Trending Companies on ROSTR: Week 52

Dec 23, 2025

This week's trending companies on ROSTR featuring Giant Artist Management, ATG Music, Timeline Management & more

Goldenvoice to Host New Music Festival in Santa Monica

Dec 23, 2025

Goldenvoice to host new annual music festival on the beach along the Santa Monica pier in fall of 2026.

Click here for the full story on New Industry Focus.

Trending People on ROSTR: Week 52

Dec 23, 2025

This week's trending people on ROSTR featuring Peter Ibsen, Meko 'Meek' Yohannes, Simonne Solitro & more

Wavves sign with Sentric Music Publishing

Dec 22, 2025

Wavves signed with Sentric Music Publishing.

Wavves are managed by FANG Workshop, released by Ghost Ramp & booked by Ground Control Touring/Pitch & Smith.

Wavves sign with Sentric Music Publishing

... see more

Anna’s Archive Scrapes Spotify, Creates Music “Preservation Archive”

Dec 22, 2025

Anna’s Archive scrapes Spotify to build a music “preservation archive,” archiving metadata for 256 million tracks and audio files for 86 million songs.

Click here for the full story on New Industry Focus.

Mau y Ricky sign with Why Club Records & Sony Music Entertainment Latin

Dec 22, 2025

Mau y Ricky signed with Neus Borrell of Why Club Records for management & Sony Music Entertainment Latin for records.

Mau y Ricky are released by Why Club Records & booked by Tevagustar Entertainment/OCESA Seitrack.

Mau y Ricky sign with Why Club Records & Sony Music Entertainment Latin

... see more

Chance the Rapper signs with Wasserman Music

Dec 22, 2025

Chance the Rapper signed with De'Mont Callender & Matt Elam of Wasserman Music for touring.

Chance the Rapper is managed by Colleen Mares.

Chance the Rapper signs with Wasserman Music

... see more

Elderbrook signs with Red Light Management

Jan 5, 2026

Elderbrook signed with Luke Allen & Steve Satterthwaite of Red Light Management.

Elderbrook is booked by Wasserman Music/Primary Talent.

Elderbrook signs with Red Light Management

... see more

Drake Linked to Alleged Funding of Fake Spotify Streams

Jan 5, 2026

Drake is facing a class action lawsuit alleging ties to Stake and others in financing fake Spotify streams to artificially inflate his play counts.

Click here for the full story on New Industry Focus.

Tory Lanez signs with broke

Jan 5, 2026

Tory Lanez signed with broke for records.

Tory Lanez is managed by ScoreMore Mgmt, booked by HRB Agency & published by Universal Music Publishing Group.

Tory Lanez signs with broke

... see more

Mochakk signs with Payday Music Publishing

Jan 5, 2026

Mochakk signed with Payday Music Publishing.

Mochakk is managed by NEXT Management, released by Nervous Records & booked by Wasserman Music/WME/Nova Bookings.

Mochakk signs with Payday Music Publishing

... see more

Haute & Freddy sign with JET Management

Jan 2, 2026

Haute & Freddy signed with Eric Vogel & Elena Awbrey of JET Management.

Haute & Freddy are released by Atlantic Records & booked by Wasserman Music.

Haute & Freddy sign with JET Management

... see more