This year we're introducing the NIF & ROSTR GRAMMY Voter Guide. A fully interactive, digital-first, modern guide for GRAMMY voters (and industry observers).

🚫 No opinion, no fluff… no glossy photoshoots of the suits behind the scenes.

The guide covers all 95 categories, 497 nominations & 755 nominees and contributors. Everything is linked so voters can explore the awards, the nominations, the data, and the people credited – all in one place. We're even including media so people can actually, you know, listen to the nominations.

The guide will be supported by FYC ads, but we're doing it differently:

• Category-exclusive FYC – if you buy a category, you’re the only FYC ad on that category’s pages. No clutter, no competing ads. Pricing sensitive to category prominence.

• Context + intent – FYC ads run exactly where voters are comparing options in your category, not font-loaded on pages everyone flips past.

• Non-intrusive + tasteful – Readers come first, because, if you want someone to see your ad, they need to actually be paying attention in the first place.

• First come, first served – once a category’s sold, it’s sold.

Click here to find out more FYC info.