Bell Biv DeVoe sign with WME

Bell Biv DeVoe sign with WME

February 22, 2024

by ROSTR

Bell Biv DeVoe signed with Peter Schwartz, Dan Boyle, Justin Nabors, Craig D'Souza & Austin Tobias of WME for touring.

Bell Biv DeVoe are managed by Primary Wave & released by Geffen Records.

Bell Biv DeVoe, also known as BBD, is an iconic American music group that originated from Boston, Massachusetts. The group was formed by Ricky Bell, Michael Bivins, and Ronnie DeVoe, who were all previous members of the popular R&B group New Edition. Bell Biv DeVoe is renowned for their debut album "Poison," released in 1990, which became a defining work in the new jack swing genre—a fusion of hip-hop, funk, soul, and pop music.

The group's music, particularly the album "Poison," was instrumental in bringing the new jack swing sound to a wider audience, appealing to fans who favored a harder-edged blend of R&B and hip-hop. Although they have only released a handful of albums, Bell Biv DeVoe continues to perform together and participate in New Edition reunions. They remain active in the music scene, with their latest album "Three Stripes" released in 2017, which included the single "Run." Bell Biv DeVoe's enduring appeal is evident in their ongoing performances and their ability to draw crowds to concerts and events.

Mentioned:

Bell Biv DeVoe, Peter Schwartz, Dan Boyle, Justin Nabors, Craig D'Souza, Austin Tobias, WME

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