November 22, 2024
Back in 2020, we put out the first ever Who Booked Coachella? Since then the annual series has become infamous for its unique look behind the scenes of one of the world’s most famous festivals.
Earlier this week, Goldenvoice (the promoter behind Coachella), surprised us all by announcing the lineup for next year’s festival 2+ months earlier than the usual January announcement.
Below are some of the major takeaways from this year's lineup. Click the button below to read our full analysis on New Industry Friday including:
Which booking agencies booked the most acts and how the agency landscape is trending
How the fragmented management ecosystem plays out for this lineup
How the record labels fared and what’s happening with indie decline
The mini-resurgence in Rock and other genre trends
How even Coachella can’t get a gender balance (and it’s getting worse not better)
Here we go…
💡 Where does this data come from?
ROSTR tracks rosters and data for more than 15,000 music companies worldwide including agencies, labels, publishers and management companies. ROSTR also tracks data about artists including audience, genre, gender, and other data. When the Coachella lineup is released we combine our data with the lineup (and confirm with our partners at agencies, labels and management co’s) to produce this analysis. If you’re not already signed up to ROSTR you can sign up for free here.
A CAA clean sweep of the headliners
Creative Artists Agency (CAA) swept all 3 main headline slots - Lady Gaga (Friday), Green Day (Saturday), and Post Malone (Sunday). In the 5 years we’ve been doing this, it’s the first time a single agency has taken all 3 slots. William Morris Endeavor, in ‘20, and CAA (‘22 & ‘24) had 2 each in a single year, but this is the first clean sweep since we started.
Wasserman Music booked the most artists overall with 22% of the lineup - that’s 5 years in a row they’ve had the highest share (counting Paradigm in ‘20 which later became Wasserman Music). CAA booked the second largest share (19%), then United Talent Agency (UTA) who have their highest share in the last 5 years (17%), ahead of WME (14%).
Ground Control Touring have the highest share for an independent agency in the last 5 years with 8%. TBA, Liaison Artists and International Artist Group (IAG) are the other independents that stand out from the pack this year.
In total we counted 22 unique agencies representing at least one artist on the lineup.
Want to find out our other takeaways? Check out our full analysis in our special edition on New Industry Friday.